Mercator Monitor

Tuesday, July 15, 2003 VOLUME 2 ISSUE 5  
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IN THIS ISSUE
An M&A Rebound – Market Forces or Irrational Behavior?
Customer Satisfaction Criteria: How to Measure It and How to Generate More Sales
An M&A Rebound – Market Forces or Irrational Behavior?


There are lots of analysts and others pundits claiming that after a two-year hiatus, the M&A market is making a comeback. Certainly some recently announced large deals such as EMC’s offer to buy Legato Systems Inc. and the PeopleSoft/ J.D. Edwards and Oracle/PeopleSoft scenarios suggest that this is the case. It is interesting to note that many of the deals are hostile takeovers, indicating that while buyers may be on the prowl, sellers still do not believe that they are receiving a fair value for their company.
 
Everything that I have read suggests that there are many reasons why we are starting to see a rebound in M&A activity, including reasonably priced stocks and more optimism about the economy and business. Beyond the usual economic forces, I have some less than traditional observations about how human behavior drives M&A activity.
[FULL STORY]
 
Customer Satisfaction Criteria: How to Measure It and How to Generate More Sales


Picture a relationship with someone important to you. Got it?

Now imagine that their satisfaction with your mutual relationship is entirely based on a set of expectations created solely by that person, without consulting you. Not knowing what those expectations are, you are likely to miss the mark completely. Consequently, this important person is somewhat, or absolutely, dissatisfied with your relationship -- without your knowledge, and without giving you the chance to even try to meet the criteria for their happiness.

How does this relate to business? What would happen if the customer were the one suggesting the satisfaction criteria without your input? Possibly the same as in the above scenario.
[FULL STORY]
 
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