THE MERCATOR MONITOR

Monday, March 17, 2003 VOLUME 2 ISSUE 2  
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IN THIS ISSUE
eBay Means Business
The Science of Differentiation
How to Get Closer to Your US-based Customers
Wolf to Speak at Protecting Intellectual Assets Seminar
eBay Means Business


If you think eBay is just a place to buy Beanie Babies and baseball cards, it’s time to adjust your thinking. Over the past few months, we have been working intensively with one client to fashion a strategic alliance and to put in place the marketing, technical and operational support for a large-scale business relationship with eBay. Here is some of what we have learned:
[FULL STORY]
 
The Science of Differentiation


Demonstrating Differentiation is one of the key requirements of the successful sales person but it is often confused with need creation.
[FULL STORY]
 
How to Get Closer to Your US-based Customers


In the January 15th issue of the Mercator Monitor, Paul Rose outlined some helpful suggestions for US-based business looking to expand internationally. In this issue I will examine International businesses looking to expand their presence to the US and some of the important considerations that go along with this initiative, primarily the need to be closer to your customers.
[FULL STORY]
 
Wolf to Speak at Protecting Intellectual Assets Seminar
David Wolf, Managing Director of the Mercator Group, will be a guest speaker at a program sponsored by Perkins, Smith & Cohen, LLP called Protecting Intellectual Assets on April 29th..   You may find more information and a registration form at http://www.pscboston.com/news.html.

 
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January 15, 2003
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