Media Unspun
What the Press is Reporting and Why (www.mediaunspun.com)

Thursday, November 7, 2002

Top Spins...
Hey, Economy, Turn That Frown Upside Down
Microsoft's Pen Project Gets Ink
Other Stories

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Hey, Economy, Turn That Frown Upside Down

The Fed cut interest rates! By half a percentage point! That's more than we expected! Wow! Great!

Was that a good enough job of feigning enthusiasm? We know we're supposed to be really excited about this rate cut, but darned if we can remember exactly why. Yeah, lower rates are supposed to make everyone buy stock (and everything else), but the bits of Wednesday's papers that weren't about Harvey Pitt or the GOP seemed to indicate that a rate cut wouldn't do much this time. Folks are avoiding stocks for other reasons, and rates are already at 40-year lows. Unless your last accounting job was at WorldCom, you just can't go lower than 0% financing.

"If you think this cut will mean much for real-world things like your mortgage, your job security or even your stock portfolio, think again," said TheStreet.com's Eric Gillin. Gillin explained that rate cuts don't affect fixed-rate mortgages, but they do make adjustable-rate mortgages, some short-term consumer loans, and stocks slightly -- and we do mean slightly -- better deals. Your CD rates will go down, though. CNN weighed the benefits of refinancing your mortgage. But mostly, it seems like the Fed just wants you to feel better.

The cut "was aimed at shoring up business and consumer sentiment amid the threat of a conflict with Iraq and other uncertainties," said Reuters. "The Fed sought to provide a measure of psychological reassurance about the economy at a time when many private forecasters fear it is in danger of grinding to a halt." Business Week agreed, "Chalk this rate cut up to a psychological ploy to coax corporate chieftains into spending more by saying the risks to the economy are now balanced."

It backfired. Fortune's Andy Serwer summed up the worries of many when he wrote, "I wonder how much deep doo-doo we are in that the Fed felt obligated to cut .50 instead of the widely expected .25." The Fed called the doo-doo a "soft spot," a kindly euphemism for times that are actually relatively hard.

Once again, Unspun felt compelled to leave the country for a dose of reality. The Guardian referred to an "emergency" cut "to prevent the world's largest economy from sliding back into recession," while the BBC referenced the States' "stalled economic recovery." The Financial Times was one of the few outlets to mention that "inducing debt-heavy consumers to borrow more would make matters worse over the long run." Worse? What'll the Fed call that, an extra-soft spot? - Jen Muehlbauer

How a Fed Cut Would Affect You
http://www.thestreet.com/funds/ericgillin/10052430.html

Does It Still Make Sense To Refi?
http://money.cnn.com/2002/11/06/pf/yourhome/q_refi/index.htm

Fed stuns markets with 50-point rate cut (Financial Times)
http://tinyurl.com/2i0k
(Paid subscription required.)

Fed Aiming At Psychology With Forceful Rate Cut (Reuters)
http://www.forbes.com/markets/newswire/2002/11/06/rtr786549.html

Greenspan Worry? Not for the Record (Business Week)
http://tinyurl.com/2i0l

Fed Cuts Rates a Half Point, Changes Its Risk Assessment
http://online.wsj.com/article/0,,SB1036526820823105788,00.html
(Paid subscription required.)

The Final Cut? (Fortune)
http://tinyurl.com/2i0m

The Fed makes its move
http://money.cnn.com/2002/11/06/markets/fedcut/index.htm

Size of cut shocks Wall Street
http://www.guardian.co.uk/business/story/0,3604,834990,00.html

US makes big interest rate cut
http://news.bbc.co.uk/2/hi/business/2410547.stm

Rate cut would have little effect
http://www.bayarea.com/mld/mercurynews/business/4455975.htm

Fed's Feel-Good Move
http://newsobserver.com/business/story/1890444p-1877016c.html


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Microsoft's Pen Project Gets Ink

Microsoft introduces its Tablet PC today in New York, kicking off a $70 million promotional effort. Coverage of the technology blanketed the dailies like a Seattle fog. Squinting through the hype, Unspun discerned wistfulness, even hope, that this latest effort from Microsoft -- a pet project of Bill Gates, according to the Wall Street Journal -- might put some life, and profit, back into the desultory business of selling PCs.

The gee-whiz tone of some of the reviews of these PCs that accept pen input harked back to a time when cool technology alone was sufficient to make a story. CNET's coverage was more skeptical, quoting market researcher IDC on the relatively modest penetration of Tablet PCs expected in the next few years. The Journal noted that Microsoft's own projections for its Windows XP Tablet PC Edition software are an unremarkable half million to 1 million copies over the coming year.

The new devices, and the software underneath, can do handwriting recognition. But Microsoft plays down this aspect of pen computing, instead accenting applications and situations where the ability to enter and store hand scrawls and doodles is important. Reporters' evaluation of how good this technology is may have depended on how long they used one of the devices. The San Jose Mercury News gushed, "If you write on the screen in neat block letters or careful cursive, the correct characters appear in whatever application you're using." But David Pogue of the New York Times concluded, "The errors are tiny but infuriating." And The Journal's influential technology reviewer Walter S. Mossberg concluded that the devices in their current state are most suitable for niche markets. He knocked the minimal integration of pen-and-ink technology with Microsoft's Office software.

A number of reporters nodded to the sad history of failure of pen computing over the last decade. The Times' John Markoff turned in a thorough look at the pioneers from GO, Apple, and Eo, many of whom were glowering in the direction of Redmond. "If they're actually claiming the innovation high ground, they're just not being observant of history," one pioneer grumped. - Keith Dawson

Can Microsoft's Tablets Cure the PC Industry?
http://online.wsj.com/article/0,,SB1036634215627615108,00.html
(Paid subscription required)

Tablet PC blends old, new and very cool
http://seattlepi.nwsource.com/business/94477_tabletpc07.shtml

Studies: Few to use tablet PCs in 2003
http://news.com.com/2100-1001-964699.html

Tablet PC ditches mouse for useful stylus
http://www.bayarea.com/mld/mercurynews/business/4464276.htm

Tablets Mightier Than the Keyboard?
http://www.nytimes.com/2002/11/07/technology/circuits/07stat.html

Can the Tablet PC Hit the Mainstream? (Mossberg)
http://online.wsj.com/article/0,,SB1036631231518179468.djm,00.html
(Paid subscription required)

Silicon Valley's Dream Tablet, From Microsoft
http://www.nytimes.com/2002/11/06/technology/06SOFT.html

Tablet PC emerges from block of wood (Seattle Times)
http://tinyurl.com/2i5c

HP Puts Twist on Tablet PC
http://www.eweek.com/article2/0,3959,672087,00.asp

Will buyers write off new tablet PCs?
http://news.com.com/2100-1001-964659.html


Other Stories

Media Flunk the Midterms
http://www.washingtonpost.com/wp-dyn/articles/A20140-2002Nov6.html

Flat Outlook Deflates Cisco Backers
http://www.thestreet.com/tech/scottmoritz/10052809.html

Giuliani Not Interested in Top SEC Job (Reuters)
http://www.washingtonpost.com/wp-dyn/articles/A20381-2002Nov6.html

Internet turf war playing out (Globe and Mail)
http://tinyurl.com/2i4n

Many Questions on the Day After a Technology Fiasco
http://www.nytimes.com/2002/11/07/politics/campaigns/07VNS.html

Microsoft memo: Linux fight backfiring
http://news.com.com/2100-1001-964854.html

What I Learned on Linux Lunacy
http://www.linuxjournal.com/article.php?sid=6414

Showing Barbie Doll's Head on Sex Web Site May Be Fair Use
http://www.law.com/jsp/article.jsp?id=1036542840163


Staff
Written by Deborah Asbrand (dasbrand@world.std.com), Keith Dawson (dawson@world.std.com), Jen Muehlbauer (jen@englishmajor.com), and Lori Patel (loripatel@hotmail.com).

Copyedited by Jim Duffy (jimduffy86@yahoo.com).

Editor and publisher: Jimmy Guterman (guterman@vineyard.com).

Media Unspun is produced by The Vineyard Group Inc.
Copyright 2002 Media Unspun, Inc., and The Vineyard Group, Inc.
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