Media Unspun
What the Press is Reporting and Why (www.mediaunspun.com)

Monday, November 4, 2002

Top Spins...
Comfort Food from the Bargaining Table
Judge to Microsoft: Never Mind
Other Stories

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Comfort Food from the Bargaining Table

Put away the cheese Danish, the burger, or the Haagen-Dazs. For once, the business pages include their own comfort food, served from the bargaining table.

Let's start with a fatty snack to satisfy immediate rumblings about United Airlines' possible bankruptcy. Leaders of United's pilots' union agreed Friday to slice $2.2 billion from contracts between now and 2008. The deal still needs to go before all the pilots for a vote, and other key unions -- notably the machinists and flight attendants -- still need to work out their own plans. Even if all the unions swiftly agree on how to divide the $5.8 billion in combined concessions they promised last month, still the U.S. government may choose not to extend the $1.8 billion bailout United is seeking. But you can count up a West Virginia mountain's worth of "stills," and the pilots agreement remains solidly good news for United.

Likewise soothing is the latest table talk from the West Coast ports, where owners and dockworkers have apparently figured out how to modernize without destroying one another. In a deal also put together Friday (astrologers, take note), the two parties apparently decided to trade new technology for job protection extended through retirement for any present workers displaced by machines. The agreement, of course, is not yet final. Employers and unions haven't yet worked out wages and pensions, and so the Wall Street Journal wasn't the only one to squirt "tentative" like ketchup all over the story. But wages and pensions have never been the crux of this labor dispute. The sticking point has been how to balance automated efficiencies with union power and jobs. Settling that question should have turned this story into big, big news. Instead, the ports breakthrough, just like the United pilots' breakthrough, clung to the bottom of the screen.

Have you noticed how often good news is portrayed as no news at all? Yet tales of dread and disaster announce themselves in bold type. When the docks were closed, reporters filled screens and newspapers with anguished accounts of all the people getting hurt, from every type of retailer and consumer to truckers and kids at Christmas. Now that there's solid reason to believe that further shutdowns can be avoided, the news is scantly covered. When was it decided that anxiety deserves feeding more than hope? - Lori Patel

Pilots OK $2.2B cuts to help United (Associated Press)
http://money.cnn.com/2002/11/03/news/companies/united_pilots.ap/

UAL Pilots Seek to Stave Off Bankruptcy
http://www.nytimes.com/2002/11/04/business/04UAL.html

United Airlines' Pilots Set Deal to Take 18% Pay Cut
http://online.wsj.com/article/0,,SB1036379924488759228,00.html
(Paid subscription required.)

Shipping Lines, Union Agree on Key Port Issue
http://www.latimes.com/business/la-fi-ports2nov02001422.story

Dockworkers, shipping firms reach tentative deal
http://business-times.asia1.com.sg/shippingtimes/story/0,2276,62626,00.html

Workers, ports settle differences over technology
http://www.sacbee.com/content/business/story/5039903p-6047740c.html

West Coast Ports, Dockworkers Set Tentative Deal on Key Issue
http://online.wsj.com/article/0,,SB1036184983511711591,00.html
(Paid subscription required.)


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Judge to Microsoft: Never Mind

As all the world now knows, late in the day on Friday the federal judge in the Microsoft antitrust case issued a ruling favorable to Microsoft and critical of the coalition of state attorneys general pushing for more restraints on the monopolist than the Justice Department's proposed settlement had offered. Several scribes quoted this passage from Judge Colleen Kollar-Kotelly's ruling: "This suit, however remarkable, is not the vehicle through which plaintiffs can resolve all existing allegations of anticompetitive conduct which have not been proved or for which liability has not been ascribed."

In other words, as pointed out most sharply by Brier Dudley in the Seattle Times, the states' case had a crucial weakness that Microsoft's defense exploited with great success: "the failure of the government to prove absolutely that Microsoft's illegal acts helped the company maintain its monopoly." That, and the judge's narrow reading of her mandate from the appeals court, added up to no punishment and light regulation for the convicted monopolist. The judge did chide Microsoft, according to the New York Times' Amy Harmon, for "a tendency to minimize the effects of its illegal conduct," and she forbade Microsoft to bully other companies or even to threaten them.

News outlets covered the big story in expected ways. In one of the most-linked stories over the weekend according to blogdex, Salon's Scott Rosenberg wrote that the judge had rubber-stamped a settlement that "the hollow men of the Bush Justice Department had already gutted." The Register's headline called the outcome "rotten with loopholes." And the Wall Street Journal, bastion of free-market capitalism, offered restrained coverage and an op-ed piece by a law professor who has served as a consultant to Microsoft.

So is the case finally over? Wired's scribe wrote that the outcome "offered the closest thing yet to a conclusion" in a battle that began when the browser wars and Java were big news. Microsoft's Bill Gates said, "We're not seeing anything that would be cause for appeal," according to the Journal. The San Jose Mercury News reported that the California attorney general was disinclined to appeal. Other outlets quoted the more pumped-up AG from Connecticut, but even he didn't suggest an appeal was in order. Only the Journal indicated that an appeal by the states is likely. "We've got plenty of fight," the paper quoted the Iowa AG.

A number of papers speculated on the effect the ruling will have on Microsoft. (One indication: The company's stock rose 6% in after-hours trading on Friday.) USA Today figured that the company is now in for unimpeded growth. For the Times' Steve Lohr, the net effect on Microsoft will be minimal, even while it adjusts to being "a court-decreed monopoly ... in the process of becoming regulated."

Other reporters focused on Microsoft competitors and the world they will now inhabit. The Boston Globe's Chris Gaither anchored his "800-pound gorilla" story in the bleak tale of UpShot, a poster-boy Microsoft partner company that is now facing direct competition in its market from the giant. Writing for Salon, Farhad Manjoo crafted a carefully balanced account of Microsoft's reaming out of Burst.com in the late 1990s, reminiscent of James Gleick's prophetic 1995 article, "Making Microsoft Safe For Capitalism." Gleick had sketched the tales of Stac Electronics, Lotus, Borland, WordPerfect, and others ground up by Microsoft. And the New York Times' John Markoff closed his "life with Microsoft" account with a look back at GO Corporation's early attempt to establish a market for pen-based computers, which was crushed by the appearance of Microsoft's Pen Windows. In his 1998 book "Barbarians Led by Bill Gates," the lead engineer on the Pen Windows project, Marlin Eller, wrote of bucking up a discouraged co-worker after Pen Windows shipped but was not selling many copies. "Pen Windows was a winner. We shut down GO. They spent $75 million pumping up this market, we spent $4 million shutting them down. They're toast. That company is dead. We did our job." - Keith Dawson

Judge Backs Terms of U.S. Settlement in Microsoft Case
http://www.nytimes.com/2002/11/02/technology/02SOFT.html

How Microsoft strategy paid off (Seattle Times)
http://tinyurl.com/2eo1

Money talks, Microsoft walks
http://www.salon.com/tech/col/rose/2002/11/02/microsoft_decision/

MS settlement rotten with loopholes
http://www.theregister.co.uk/content/4/27896.html

Judge Approves Most of Pact, In Legal Victory for Microsoft
http://online.wsj.com/article/0,,SB1036180232889262591,00.html
(Paid subscription required)

Microsoft Wins... Sort Of (Op Ed)
http://online.wsj.com/article/0,,SB1004659596685324040,00.html
(Paid subscription required)

The MS Decision: Is It Over Yet?
http://www.wired.com/news/business/0,1367,56157,00.html

Microsoft gets its way
http://www.bayarea.com/mld/mercurynews/business/4424501.htm

Court Ruling Hints at Unimpeded Growth
http://www.usatoday.com/money/industries/technology/2002-11-03-msoft-reax_x.htm

For Microsoft, Ruling Will Sting but Not Really Hurt (Lohr)
http://www.nytimes.com/2002/11/02/technology/02IMPA.html

In Silicon Valley, Microsoft still 'the 800-pound gorilla' (Boston Globe)
http://tinyurl.com/2emz

Microsoft's Media Monopoly
http://www.salon.com/tech/feature/2002/10/29/microsoft_media_one/
http://www.salon.com/tech/feature/2002/10/30/microsoft_media_two/

Making Microsoft Safe For Capitalism (Gleick, 1995)
http://www.around.com/microsoft.html

Life With Microsoft Still Stifling for Rivals
http://www.nytimes.com/2002/11/03/technology/03SOFT.html

Court Posts Microsoft Ruling on Web (Bridis, AP)
http://www.washingtonpost.com/wp-dyn/articles/A54363-2002Nov1.html

Judge in antitrust trial lost in trading (Bridis, AP)
http://tinyurl.com/2en7

Microsoft Antitrust Judgement
http://slashdot.org/article.pl?sid=02/11/01/2034207


Other Stories

Drug Makers Pour Ad Money Into Final Days of Campaign
http://online.wsj.com/article/0,,SB1036374581794129508,00.html
(Paid subscription required.)

Russians Extend Media Restrictions From Hostage Crisis
http://www.nytimes.com/2002/11/02/international/europe/02RUSS.html

SEC reportedly expands Lucent probe
http://news.com.com/2100-1033-964198.html

Survey: Online Music Sales Tumble
http://www.washingtonpost.com/wp-dyn/articles/A64690-2002Nov4.html

Ready to Work, Nowhere to Go
Laid-Off Telecom Workers Stranded by Industry's Fall
http://www.washingtonpost.com/wp-dyn/articles/A59253-2002Nov2.html

Korean chip firms to raise prices
http://straitstimes.asia1.com.sg/money/story/0,4386,152892,00.html


Staff
Written by Deborah Asbrand (dasbrand@world.std.com), Keith Dawson (dawson@world.std.com), Jen Muehlbauer (jen@englishmajor.com), and Lori Patel (loripatel@hotmail.com).

Copyedited by Jim Duffy (jimduffy86@yahoo.com).

Advertising: Erik Vanderkolk (erikvanderkolk@yahoo.com).

Editor and publisher: Jimmy Guterman (guterman@vineyard.com).

Media Unspun is produced by The Vineyard Group Inc.
Copyright 2002 Media Unspun, Inc., and The Vineyard Group, Inc.
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