Media Unspun
What the Press is Reporting and Why (www.mediaunspun.com)

Friday, October 25, 2002

Top Spins...
Red Herrings and White Vans
Gates to the Magic Kingdom
Other Stories

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Red Herrings and White Vans

Well, the experts could have been further off the mark, we suppose. The Washington-area sniper could have turned out to be a gang of Japanese grandmothers on bicycles. (White bicycles, of course.)

But the truth is embarrassing enough. The chief suspects in the case -- the ones whose gun matches up with the bullets in 11 of the shootings -- are not at all what the media promised. Driving not a white van, but a blue Chevy Caprice. Looking like neither a white McVeigh type nor an olive-skinned foreigner, but a 41-year-old black, American ex-sergeant and a 17-year-old Jamaican, motivated by who knows what.

Hear a loud snapping noise? No need to duck. That's just the sound of an army of profilers, closing up their suitcases in a rush to get out of town. They'll have to move fast to escape the scorn of the printed media. Reporters are slinging ink fast at the "experts" and the TV networks that trooped them into the studios to fill the imaginations of info-starved viewers. No sanctimonious preaching needed now, just let the bastards get chewed by their own soundbytes.

That's the strategy adopted by the Baltimore Sun, which printed up contradictory assertions from various profilers. Military, not military. Family man, loner. One person, two. Sophisticated, easy to catch. With so many experts guessing wide of the mark, some who were less wrong felt jubilant. The New York Times caught retired New York detective Bo Dietl "wrapping up one interview while getting his face powdered for another." Dietl had guessed that there were two snipers, a pair of "twerpy teens." He gave himself full credit. According to the Times, "Dietl said he felt so good yesterday about his forecast, 'it's like I picked the right team and won the World Series.'" Uggh.

We'd like to think that the media has learned not to put its trust in profilers, but that doesn't seem likely. Profilers, after all, provide entertainment. And while a USA Today/CNN/Gallup Poll found 91% of respondents following the case at least "somewhat" closely, "60 Minutes" correspondent Steve Kroft had an explanation: "It's a movie, it's Hollywood," he told Larry King. (How's that for media-on-media?) "These are things we see in movies and television shows that never happen in real life."

Give yourself five points if you can still tell the difference between TV and real life. Take another five if you've developed a healthy skepticism for eyewitness accounts. And if you're waiting to hear from the older suspect, John Allen Muhammad, before assuming a connection between the murders he's thought to have committed and his faith in Islam, go to the head of the class.

Meanwhile, perhaps this strange and bloody narrative will hold one further surprise. For some time, pundits have been anguishing that the all-powerful press may have overstepped its bounds, broadcasting information about roadblocks and talking too loudly, inciting the shooter(s) to fresh rage. The L.A. Times was among those worried: Were CNN and other news outlets giving the sniper(s) too much notoriety? Were they egging him/them on? Now there's reason to doubt that the alleged snipers were watching the media anywhere near as closely as it was watching itself. By all accounts, the police apprehended the suspects sleeping in their car. And though the police won't confirm this, the Associated Press is reporting that Baltimore police found the pair sleeping in the vehicle earlier this month. But a 1990 sedan isn't the best place to plug into cable. So maybe, all along, the sniper-wary pundits have been talking to everyone but the shooters. If we insist on drawing a lesson from this madness, we could do worse than humility. - Lori Patel

Pair Seized in Sniper Attacks; Gun in Car Tied to 11 Shootings
http://www.washingtonpost.com/wp-dyn/articles/A14158-2002Oct24.html

Sniper White Van Was Red Herring (Austin360)
http://tinyurl.com/27ca

Muslims Fear Sniper Backlash
http://abcnews.go.com/wire/US/ap20021024_1461.html

Sniper murders solved, police say
http://www.miami.com/mld/miamiherald/4363048.htm

Md. Prosecuter Says Press Created Climate Of Fear (Editor and Publisher)
http://tinyurl.com/27c9

End to 3 Weeks of Terror for the Capital Region
http://www.nytimes.com/2002/10/25/national/nationalspecial/25SHOO.html

So many answers, so little insight
http://www.baltimoresun.com/features/lifestyle/bal-to.quotes24oct24,0,1655967.story

Did On-the-Spot Coverage Put Lawmen on the Spot?
http://www.washingtonpost.com/wp-dyn/articles/A8479-2002Oct24.html

Media's Role in Drama Debated
http://www.latimes.com/news/custom/showcase/la-na-media24oct24.story

Failed Relations Color Picture of Troubled Suspect
http://www.washingtonpost.com/wp-dyn/articles/A13214-2002Oct24.html

Who are the sniper suspects?
http://www.kstp.com/article/view/51391/

Poll finds appetite for sniper coverage
http://www.usatoday.com/usatonline/20021024/4561448s.htm

Key Developments in the Sniper Case
http://abcnews.go.com/wire/US/ap20021025_19.html

A Frenzy of Speculation Was Wide of the Mark
http://www.nytimes.com/2002/10/25/national/25FORE.html

So the sniper may not have been an Angry White Male, after all (Boston Phoenix)
http://tinyurl.com/27cb

Local media miss the real stories
http://www.dfw.com/mld/startelegram/news/local/4356974.htm

Piecing Together Sniper Coverage
http://www.poynter.org/centerpiece/102502Coverage.htm


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Gates to the Magic Kingdom

OK, that was the hard part. Now let's take a breather from life-and-death news and ponder the notion of Bill Gates on stage with Mickey and Minnie Mouse.

Microsoft rolled out MSN version 8 in New York's Central Park yesterday, and announced a content partnership with Disney (hence the Mice). Seventies retread expert Lenny Kravitz sang. (Last week, AOL had unveiled its own version 8 accompanied by Alanis Morissette.) The Microsoft event kicked off a $300 million advertising orgy, so prepare to be assaulted by multicolored butterflies -- MSN's totem -- in the coming days and weeks.

Someone plastered those butterflies all over streets, buildings, and other public spaces in the Big Apple. The New York Times covered the outrage of city officials at this act one called "nothing more than corporate graffiti." The city's Transportation Department sent a firm lawyer-speak letter to
Microsoft yesterday, telling them to get the butterflies out of town. The butterflies were presumably spread at the behest of either Waggener Edstrom, Microsoft's PR agency, or McCann-Erickson, the ad agency tasked with spending the $300 million. The Times quoted a Waggener Edstrom spokeswoman claiming to have the proper permits to plaster the city. A city official countered, somewhat ruefully, "It's illegal, and they're going to get a lot of publicity for it."

The L.A .Times ran an extensive analysis of the MSN-Disney arrangement. Microsoft's deal with Disney is for a jointly branded version of MSN that gives consumers a little Disney content alongside the regular MSN fare, at the standard MSN monthly fee of $21.95. The service includes customized pages for children and links to Disney activities and movies. Oddly enough, the Mouse's hometown paper didn't uncover any details on the deal's financial terms. Other papers such as the New York Times reported Mr. Eisner's comment that the service would be profitable for Disney from the start. But we're guessing it won't make up for Eurodisney. - Keith Dawson

Microsoft, Mickey, and MSN
http://www.nydailynews.com/business/story/29886p-28379c.html

New York Tells Microsoft to Get Its Butterfly Decals Out of Town
http://www.nytimes.com/2002/10/25/nyregion/25DECA.html

New MSN Online Service Outshines Its Rival AOL (Walter Mossberg)
http://online.wsj.com/article/0,,SB1035400844129471991,00.html
(Paid subscription required)

MSN Version Planned With Disney (Tech Briefs)
http://online.wsj.com/page/0,,2_0201,00.html
(Paid subscription required)

Microsoft, Disney in Internet Alliance (LA Times)
http://tinyurl.com/27at

Disney to Offer New Internet Access Service
http://www.nytimes.com/2002/10/25/technology/25NET.html

Microsoft, Disney partner on MSN 8
http://news.com.com/2100-1023-963222.html

Disney, Microsoft to launch family friendly Internet service (AP)
http://seattlepi.nwsource.com/business/92705_disney24ww.shtml

(Bill Gates, Mickey and Minnie Mouse -- AP Photo/Suzanne Plunkett)
http://tinyurl.com/27b7


Other Stories

Ex-F.B.I. Chief Seen as Choice for Accounting Post
http://www.nytimes.com/2002/10/25/business/25ACCO.html

Viacom Plans Acquisitions As Profit Surges on Ad Sales
http://online.wsj.com/article/0,,SB1035400639421164071,00.html
(Paid subscription required)

Feds Pushing Toxic Anthrax Drug?
http://www.wired.com/news/0,1713,,00.html

Offshore Tax Cheats Include Big Names, IRS Says
http://www.latimes.com/business/la-fi-fraud24oct24,0,3080115.story

Big Price Cuts Help Amazon Erode Loss
http://www.washingtonpost.com/wp-dyn/articles/A13846-2002Oct24.html

Amazon reports strong sales
http://www.bayarea.com/mld/mercurynews/business/4365678.htm

Netscape might have case based upon Microsoft antitrust facts (Bloomberg)
http://tinyurl.com/27b4

Tech Spending to Get Boost In 2003, Merrill Survey Finds
http://online.wsj.com/article/0,,SB1035483832418856071,00.html
(Paid subscription required)

Study Tallies Sites Blocked by Google
http://www.nytimes.com/2002/10/25/technology/25GOOG.html

The Five Dumbest Things on Wall Street This Week
http://www.thestreet.com/tech/georgemannes/10049803.html

Where Net Luminaries Turn for News
http://www.ojr.org/ojr/lasica/1035486868.php

AOL Restates Earnings Twice in One Day
http://www.scrappleface.com/MT/archives/000402.html#000402


Staff
Written by Deborah Asbrand (dasbrand@world.std.com), Keith Dawson (dawson@world.std.com), Jen Muehlbauer (jen@englishmajor.com), and Lori Patel (loripatel@hotmail.com).

Copyedited by Jim Duffy (jimduffy86@yahoo.com).

Advertising: Erik Vanderkolk (erikvanderkolk@yahoo.com).

Editor and publisher: Jimmy Guterman (guterman@vineyard.com).

Media Unspun is produced by The Vineyard Group Inc.
Copyright 2002 Media Unspun, Inc., and The Vineyard Group, Inc.
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