Media Unspun
What the Press is Reporting and Why (www.mediaunspun.com)

Friday, October 11, 2002

Top Spins...
Press Pumps Gas
Supreme Court's Mickey Mouse Operation
Other Stories

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Press Pumps Gas

The spin this morning is on the front wheels of a sports utility vehicle in Detroit, where the notion of seriously reducing America's appetite for oil is failing as ever to gain traction. Piled into the back seat are the Financial Times and Wall Street Journal, which just bought without haggling the Big Three's definition of fuel economy.

Better mobiles were in the news because Ford and GM just announced that they would work together on a new, six-speed transmission. The geared-up gearbox won't appear in auto showrooms until later in the decade, but the announcement caught newsmakers' eyes because GM and Ford working together is a bit like McDonald's and Burger King sitting down for a recipe swap. And there's a feel-good angle: The transmission is expected to boost fuel economy by 4% to 8%. We call that encouraging, but hardly "fuel-efficient," as the Journal and FT claimed in their leads. Let's say that the engineers achieve the full 8% lift. As a result, drivers tooling around town in Ford's best-selling Explorer would get 18 instead of 17 miles per gallon. Take that, OPEC.

Irony alert: While GM was getting credit for small and distant gains in fuel economy, it scored a huge boost in its legal fight to resist major improvements in the area. This summer, California passed a law requiring that 10% of new passenger vehicles sold in the state must not emit pollution. The law would have forced the sale of many more battery-operated and hybrid cars. (The best-selling hybrid, Toyota's Prius, gets a minimum of 48 miles per gallon. But only about 30,000 units have been sold in the U.S.) Already GM and DaimlerChrysler persuaded a federal court to delay the emissions plan for two years. Then yesterday, the Justice Department weighed in, arguing that fuel economy was a question for the feds, not individual states. (See the San Francisco Chronicle for related news on Ford, GM and Honda's decisions to drop plans for electric cars.)

Credit the Journal for putting a staff reporter on the emissions story. Others, such as CNN and ABCNews, relied on AP. We know there were loads of reporters jammed into the Capitol yesterday, covering the House of Representatives' decision to give the president authority to use force against Iraq. Was no one left to tell the story of U.S. automakers and administration officials fighting to protect our federal right to guzzle gas? - Lori Patel

Ford, GM to link up on new gearbox (Financial Times)
http://tinyurl.com/1x58

GM, Ford to develop new transmission (Reuters)
http://money.cnn.com/2002/10/10/news/companies/jointventure.reut/

Ford, GM Team Up on Transmissions (Associated Press)
http://abcnews.go.com/wire/Business/ap20021010_1584.html

Ford, GM to Jointly Develop New Six-Speed Transmission
http://online.wsj.com/article/0,,SB1034261245505862396,00.html
(Paid subscription required.)

U.S. and Auto Makers Fight California's Clean-Air Plan
http://online.wsj.com/article/0,,SB1034207965777771276-search,00.html
(Paid subscription required.)

Pulling the plug: Carmakers scrap electric vehicles (SFGate)
http://tinyurl.com/1x54

(Sales of Toyota Prius, according to Toyota Motor Corp.)
http://tinyurl.com/1x1f

(Mileage for Explorer and Prius)
http://www.fueleconomy.gov/feg/byclass.htm


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Supreme Court's Mickey Mouse Operation

Who cares if Disney squeaks 20 more years' revenue out of Mickey Mouse? Thanks to the Internet, where the public domain is a click away, a lot of people care lately. This week the Supreme Court opened for business with arguments over the validity of the 1998 Sonny Bono Copyright Term Extension Act, which added two decades' more protection for works from Steamboat Willie to Robert Frost.

In the press, pretty much everybody thought the Eldred vs. Ashcroft story important enough to assign a reporter. Coverage of the arguments before the high court was by and large even-handed, though some self-interest could be detected in outlets close to Hollywood, such as Variety. (Yahoo's Variety story wins snappiest headline honors this morning: "It's Sonny or Share for Supreme Court.")

Canada's Globe and Mail nicely captured the increasing public awareness as "the movement to limit or curtail copyrights and patents has moved out from the fringe and into the mainstream." Scribe Brian Kelsey watched as reporters thronged anti-Bono lawyer Lawrence Lessig (whom the San Jose Mercury News called "a superstar among the Internet free-speech set") but couldn't find anyone to speak for the copyright-extension law until Lessig "kindly" pointed out Sonny Bono's widow, who four years ago shepherded the law bearing his name through the House of Representatives.

The Globe and Mail estimated the value of the retroactive copyright extensions (mostly) for American corporations at $6 billion, but the Washington Post claimed "Disney earned an estimated $8 billion in 1998 just from licensing Mickey Mouse products." (Mickey himself was not in imminent danger of falling into the hands of the hoi and the polloi, but his predecessor Steamboat Willie was.) The Financial Times brought a European perspective on the question of public domain fairness and the balance of trade: "If Walt Disney was able to build a multi-billion-dollar company by freely plundering the works of Hans Christian Andersen and the Gebruder Grimm, it is now time for others to make what they can of some of the company's popular creations."

Writing for the Freedom Forum, legal expert Tony Mauro noted that Lessig's argument before the Robed Ones leaned much more heavily on whether Congress exceeds its constitutional authority than on the First Amendment question of whether an effectively unlimited copyright regime beggars the public domain. Mauro opined that Lessig calculated his argument along these lines because "the current Court in other contexts has been willing to rein in Congress."

InternetNews developed the argument that only a few works whose copyrights were about to expire still generate revenue, and that for their sake, Disney, AOL Time Warner, et al., are withholding from the public domain a large body of work whose release could spur the creativity of a new generation. Free Mickey! - Keith Dawson

Its Sonny or Share for Supreme Court (Variety-Yahoo)
http://tinyurl.com/1x2s

Case puts copyright in public spotlight (Globe and Mail)
http://tinyurl.com/1x2h

Justices hear access arguments
http://www.bayarea.com/mld/mercurynews/business/4252067.htm

Justices Hear Challenge to Copyright Law
http://www.washingtonpost.com/wp-dyn/articles/A3508-2002Oct9.html

Hollywood fears challenge to copyright law (Financial Times)
http://tinyurl.com/1x2v

Showdown between copyright, First Amendment turns into sideshow (Freedom Forum)
http://tinyurl.com/1x5m

Online Challenges to Copyright Extension Law
http://dc.internet.com/news/article.php/1478821

Justices Hear Arguments in Challenge to Copyrights
http://www.nytimes.com/2002/10/10/business/10BIZC.html

Justices Doubt Free Speech Link
http://www.wired.com/news/politics/0,1283,55684,00.html

Battle over public domain
http://www.miami.com/mld/miamiherald/4248748.htm

Several Justices Raise Fears About Copyright Extensions
http://online.wsj.com/article/0,,SB1034199739950710676.djm,00.html
(Paid subscription required)


Other Stories

The Five Dumbest Things on Wall Street This Week
http://www.thestreet.com/tech/georgemannes/10047136.html

F.C.C. Blocks EchoStar Deal With DirecTV
http://www.nytimes.com/2002/10/11/business/media/11BIRD.html

Results Are Glum at Dow Jones, and Outlook Is Gloomy
http://www.nytimes.com/2002/10/11/business/media/11DOW.html

Publisher Bernard Ridder Dies (AP)
http://tinyurl.com/1x1i

US tech job losses slow
http://news.bbc.co.uk/2/hi/business/2317359.stm

EU Probe of Alleged Cartel Names Exxon, Shell, Others
http://online.wsj.com/article/0,,SB103427481822668316,00.html
(Paid subscription required.)

Satellite TV deal rejected by FCC
http://www.bayarea.com/mld/mercurynews/business/4260568.htm

News Corp. Could Win DirecTV
http://www.latimes.com/technology/la-fi-newscorp11oct11,0,6856061.story

Lexmark to write off Oracle project
http://news.com.com/2100-1017-961583.html

Chatty Worm Hits MSN Messenger
http://www.msnbc.com/news/819979.asp

Microsoft Opens Up Passport's Source To Developers
http://www.pcmag.com/article2/0,4149,625182,00.asp

Lemon juice 'could stop Aids'
http://news.bbc.co.uk/2/hi/asia-pacific/2318519.stm

Islamic parties surge in Pakistan poll
http://news.bbc.co.uk/2/hi/south_asia/2318561.stm


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Staff
Written by Deborah Asbrand (dasbrand@world.std.com), Keith Dawson (dawson@world.std.com), Jen Muehlbauer (jen@englishmajor.com), and Lori Patel (loripatel@hotmail.com).

Copyedited by Jim Duffy (jimduffy86@yahoo.com).

Advertising: Erik Vanderkolk (erikvanderkolk@yahoo.com).

Editor and publisher: Jimmy Guterman (guterman@vineyard.com).

Media Unspun is produced by The Vineyard Group Inc.
Copyright 2002 Media Unspun, Inc., and The Vineyard Group, Inc.
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