This may be one of the coldest months of the year, but Maxxis will be hotter than ever at Dealer Expo, scheduled for February 13-16 in Indianapolis, Indiana.

The team, which has topped NRC rankings for five straight years, is back on the racing circuit with a new title sponsor joining longtime supporter Maxxis. OUCH presented by Maxxis will start the season at this month’s Amgen Tour of California.

As he readies for his first pro season in Formula Drift, John Wagner is happy that he can rely on Maxxis.

For most 13-year-olds, making the honor roll or playing on a middle school sports team is a huge achievement. Cole Fite set his sights a little higher: The seasoned racer won four WORCS titles in 2008, setting a record for championships in the series in a single year.

The brand of champions will add two of baseball’s best to its line-up this year: Maxxis will sponsor the Los Angeles Dodgers and the Chicago White Sox throughout the 2009 season.