In a sign of the continuing success of its brand strategy, Maxxis has been named one of Taiwan’s Top 10 Global Brands for the fourth year in a row. The company ranked sixth on the prestigious 2006 Interbrand list, and received the award at a ceremony held September 27.
Maxxis was one of only four non-high tech companies to make the list, and the only one of Taiwan’s many tire companies to achieve top ten ranking.
Interbrand compiles its annual list by evaluating thousands of companies, basing its rankings on factors including brand strength and earnings attributable to the brand. Maxxis’ brand is worth an estimated $270 million US according to Interbrand.
Maxxis works to increase brand recognition and earn brand loyalty through a strong sponsorship program, outstanding customer service and the delivery of high-quality products.
Maxxis is honored by this recognition. The company extends its thanks to more than 15,000 Maxxis employees around the world. Their hard work and dedication to excellence are the foundation of the Maxxis brand.
2006 Taiwan Top 10 Global Brands
Ranking Company; Brand Value (US $100 million)
1 Trend Micro 11.27
2 ASUS 10.81
3 Acer 8.70
4 Master Kong 4.12
5 BenQ 4.09
6 Maxxis 2.70
7 ZyXEL 2.61
8 Giant 2.55
9 Johnson 2.54
10 D-Link 2.53
