For the third consecutive year, Maxxis International has made Interbrand’s list of Taiwan’s Top 10 Global Brands. At a ceremony on October 4, the company received an award for its sixth-place ranking from the president of Taiwan, Chen Shui-Bian.
In compiling the annual list, Interbrand considered companies’ brand value using criteria including financial analysis, the relationship of branding to revenue, and overall brand strength.
To enhance brand value, Maxxis has developed a strong sponsorship program and outstanding communication with customers, and has maintained strict standards for quality. The company has shown consistent growth throughout the past decade.
Maxxis thanks its 15,000 employees around the world, whose dedication, creativity and hard work are the foundation of the brand. Since 1967, their quest for excellence has led millions of customers to associate the Maxxis name with the best in quality and customer service.
