In a promising partnership, Maxxis and Bob Jane T-Marts, Australia’s leading independent tire retailer, have joined forces. Since 2004, customers at Bob Jane stores have been able to choose Maxxis products for their passenger, performance, light truck, and four-wheel drive vehicles.
"The corporate motto at Maxxis International is 'nothing less than the best is enough' and here at Bob Jane T-Marts we believe our customers deserve the same,” said Bob Jane CEO Rodney Jane. Begun over 40 years ago by race car driver Bob Jane, the company is now an iconic brand in Australia, and is widely recognized as the country’s most trusted name in tires, wheels, and batteries. The 135 Bob Jane T-Marts also offer wheel alignment and balance services from expert technicians using the latest technology.
In late 2003, Maxxis and Bob Jane T-Marts reached an agreement for the retailer to distribute Maxxis’ products. Top Maxxis officials recently toured T-Marts along the east coast of Australia and saw firsthand Bob Jane’s strong support of the company’s products, with staff members frequently recommending and explaining the benefits of Maxxis tires to customers.
To celebrate this successful joint effort, Maxxis and Bob Jane T-Marts are launching a major ad campaign throughout Australia. The campaign will include prominent outdoor signage, full-color ads in specialty magazines, and a variety of in-store point-of-sale displays.
Maxxis is pleased to offer its high-quality products in Australia through Bob Jane T-Marts and thanks the management and staff of Bob Jane for their efforts. For more information on Bob Jane T-Marts, please visit www.bobjane.com.au.
