Maxxis is 5th on 2004 List of Taiwan’s Top 10 Global Brands
by Maxxis Marketing Department
Showing continuing strength and solid growth, Maxxis has been ranked fifth on Interbrand’s 2004 list of Taiwan’s top ten global brands. Maxxis, which made the list for the second consecutive year, increased its brand value by 8% over last year and is one of just three non-high tech companies in the top ten.
Announced September 30 in Taiwan, the list was compiled through a survey of over 1000 companies. The companies were rated on factors which contribute to overall brand value, such as marketing promotion, revenue and profit growth, and long-term strategy. Brand recognition is a significant factor in any company’s success, and the list is intended to acknowledge those companies that have made strides in branding. Two days of forums, presentations, and other activities in Taiwan marked the publication of the list.
Maxxis is honored by Interbrand’s recognition and hopes to continue strong growth around the world. Maxxis expresses appreciation to its employees for their ongoing dedication to excellence and its customers for choosing Maxxis products.
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