“I need more bang for my marketing buck.”

“I need to touch my prospects 7 times before they’ll buy.”

“I need an easy, cost effective solution that I can implement in house.”

“My marketing budget has been slashed and burnt. How can I still consistently bring in sales leads?”

Whether you are an author or an entrepreneur, a holistic healer or a hi-tech honcho,  a coach or a consultant, you absolutely must consider communicating with targeted email newsletters.

About Web-Based eNewsletters:

They are an easy and affordable solution for organizations to build and manage permission based email lists, create and send eye-catching HTML email newsletters, announcements and promotions, and track results. They help small and mid-sized businesses, non-profits and for profits to develop and maintain continuing relationships with prospects, partners and clients.

Companies that use eNewsletters:

Center for Entrepreneurial Growth, LLC. Bedford MA, Publishes a newsletter announcing events and articles on various subject matter. Carlton SooHoo and Julie Hartman, Managing Partners of the Center for Entrepreneurial Growth, LLC, told us

“We understand the importance of relationship building in all aspects of business development.  With the help of eNewsletters, we are able to inform, inspire and reach out to the 2000+ members of our database on a consistent basis. Staying in front of clients and prospects with relevant and timely information is vital to the success of any organization."

Cliff Bodenweiser, The Cash Flow Consortium, Communication and Resource Specialists, Marlboro MA says

“The most productive place to look for more sales, more referrals and more revenue is with people and companies that know us and know who we are. Not with people we don't know and we would like to sell to.  We use eNewsletters on a regular basis to inform our subscribers about industry events to boost sales in their businesses."

What can you send in an eNewsletter?

• Product announcements
• Limited time offers
• Inspirational articles
• Informational
• Surveys
• Holiday greetings
• Event announcements
• Eye-catching graphical messages
• Personalized business correspondence

What are the benefits over direct mail?

• Faster turn around time
• Lower production cost
• Lower distribution cost
• Live links directly to your website
• Campaign statistics to reliably track who reads your newsletter

How do you begin?

There are a variety of products that offer features and benefits to suite your individual and corporate needs. Your choices may seem endless. They include IMN™ (used to create this newsletter), Mailout.com™, emailLabs™, Campaigner™, SilverPOP™, List Builder™, PopStick™,   Stoneshot™, and Topica™ . To give you an example, the features and benefits of a web-based software application, Constant Contact™ , are listed below.

Software Features (EG.):

• Builds and manages permission-based email lists of all sizes
• Creates HTML email campaigns
• 75 ready to use of email templates (or create your own)
• Measures email campaign results
• 100% web-based
• No technical skill required
• Can-spam compliant
• Guides with Wizards
• Instructs with online tutorials

It’s as easy as 1,2,3.

1)     Build your customer list

2)     Create your Email Campaign

3)     Track your results

eNewsletters are a quick and easy way to communicate B-to-B and B-to-C. We recommend them for companies that are hi-tech, low tech and no tech. Businesses of all sizes and types will benefit by developing and maintaining continuing relationships with prospects, partners and clients.

Christine Pinney is passionate about promoting people and their products with eNewsletters and other marketing strategies and tools. She is available for short term and long term contracts. www.ChristinePinney.com, Christine Pinney Productions, 781-271-0398, Christine@ChristinePinney.com