Do your 2003 career resolutions include positioning yourself within your industry, attracting more clients, and building buzz for your business? If so, set the groundwork by maximizing your effectiveness at networking events. In the past, you may have considered networking events as a good place to find contacts for new jobs or sell your services - and were disappointed when things didn't pan out as you had hoped.

Marisa D'Vari, President of Deg.Com Communications

This year, discover the secrets of strategic networking, clearly encased in the acronym SPINE.

SPINE is an appropriate acronym for networking events because it is our spine which holds us in alignment. When we enter a networking event with attention to "spine," we come across as more confident, credible, and communicative.

As you embark on your networking events this year, remember the SPINE acronym and you are well on your way to building buzz, brand and business.

1. S is for Strategy
The first thing to ask yourself when deciding upon a networking event is your strategy. Consider that a networking event is not the place to sell but to develop your platform and position yourself as an expert in your field.

One valuable exercise is to consider what you want people to think or say about you, and work toward that objective at the event.

2. P is for Partnerships
Consider seeking out people with whom you can see a mutually beneficial relationship. Strategize about the ways that you can work together to add value to a specific client or industry, or act as a source or referral to one another.

3. I is for Image
Your colleagues are well aware of your achievements and stature. But when you are new at a networking event, people will base their initial impressions on the visual message you send through your clothing and grooming.

Jackets are essential, since their structure, alignment, and slightly padded shoulders help you project authority and power. Smiling telegraphs good will and radiates positive feelings.

4. N is for "Nerve"
Be Bold! Seize the moment. If given a choice, it's best to plan your introduction by doing background research into the person or issue. But there are those hit-and-miss times in life when you have only one choice: act immediately or lose the opportunity forever.

Develop Nerve!

5. E is for Exit

In polite society, it is considered improper - even rude - to exit a conversation after only six minutes. But at the six-minute mark at a networking event, it's time to exchange cards and move on.

If you feel qualms about this, realize that you are doing your partner a favor by helping them meet more contacts. Simply say "It was nice to meet you" and exchange cards, or suggest a walk over to the buffet table together (where you will quickly meet other people).

In the end, it is the strength and positioning of our spine that enables us to walk into a room and project confidence. Consider the SPINE technique when it comes to your next networking event and enjoy your first taste of success.

Marisa D'Vari, President of Deg.Com Communications, helps entrepreneurs create a platform via media training, presentation skills and media placement. Free articles and tips are on her Web site, http://www.deg.com or join her e-zine by sending an email to join-BusinessSuccessSolutions@pluto.sparklist.com.
mdvari@deg.com 617-451-9914
Copyright 2003