MarketCapture Blog
An idea-exchange for B-to-B software marketing executives
  March 2005
 
Dear Colleague,
 
Here is a quick update on what’s new on the MarketCapture blog.
 
Is it too early for you to do “real” lead generation?  It could be!  In the post Early Stage Marketing, you can find some marketing ideas you could use (and some you shouldn’t) as you get your company or product out of the gate.   
 
You can also check out this interesting response to the post on asking the right qualifying questions
 
Also on the blog, you can find a link to a good article published in Harvard’s Working Knowledge, describing how companies use customer service as a competitive differentiator.
 
I hope you visit the blog often to check on such new stuff. And please, don’t be shy – use the comments to add your own!
 
Have a great day,
 
Eran
         

   
 


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B-to-B software companies
generate more leads
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PAST ISSUES
Welcome to the MarketCapture blog
Lessons from 2004
The Discipline of Marketing Execution: the XOsoft Story (Part 2)
The Discipline of Marketing Execution: the XOsoft Story (Part 1)
Warm Up Your Cold Calling
Where Branding Meets Sales
The Big Deal - Will it Make You or Break You?
Educate Your Customer
The Marketing and Sales Problem (Part 2)
The Marketing and Sales Problem (Part 1)
View complete archive

 
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