MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 31
January 2005
What High-Tech Can Learn from Slow-Growth Industries
McKinsey Quarterly
To drive productivity, high-tech executives should focus not just on technological innovation, but also on business process innovation.
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IN THIS ISSUE
Nine Lessons Learned in 2004
What High-Tech Can Learn from Slow-Growth Industries
What's Wrong with Marketing and How Can You Fix It?
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