MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 30   November 2004
 
More on Search: How B-to-B Buyers Use Search
MarketingSherpa

This survey of close to 1,500 B-to-B buyers sheds lights on when and how search engines are used in the buying cycle. Armed with this data, marketers can better target their search engine strategy to match the profile of the typical searcher.

Read this while it’s free >>


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IN THIS ISSUE
The Discipline of Marketing Execution:
The XOsoft Story (Part 2)

Getting Marketing and Sales to Focus on the Customer
Nine Places to Look for Organizational Failure
Six-Sigma-ize Your Marketing
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