MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 30   November 2004
 
Nine Places to Look for Organizational Failure
Michael Tanner (The Chasm Group), The Sterling Report

This article was written over two years ago, but it seems timeless. I like the philosophical approach to failure, but what I find really valuable in this article is the nine-point breakdown of organizational keys to success (or failure).

How does your company score on these nine points? >>


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IN THIS ISSUE
The Discipline of Marketing Execution:
The XOsoft Story (Part 2)

Getting Marketing and Sales to Focus on the Customer
Nine Places to Look for Organizational Failure
Six-Sigma-ize Your Marketing
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