MarketCapture Newsletter Covering strategic and tactical marketing issues faced by software and other high-tech executives issue 29   October 2004   Search Engine Marketing: Why Broad is Flawed Laura Bergells, MarketingProfs.com Lack of focus can kill any good marketing vehicle. Here’s a good example. Read more >> Back to Newsletter Cover IN THIS ISSUE The Discipline of Marketing Execution: The XOsoft Story (Part 1) Search Engine: Optimize? Advertise? Both? Pay-Per-Click Advertising Explained Search Engine Marketing: Why Broad is Flawed Copyright © 2004 MarketCapture. SPREAD THE WORD: Forward to a Colleague

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