MarketCapture Newsletter Covering strategic and tactical marketing issues faced by software and other high-tech executives issue 29   October 2004   Pay-Per-Click Advertising Explained Ian Lurie, Portent Interactive Those of you that have been following my newsletter for a while know that I am not a big fan of the traditional print advertising. Pay-per-Click (PPC) advertising is different: if done correctly, it can be targeted, measurable, and highly effective. Here is a good, straightforward explanation of PPC >> Back to Newsletter Cover IN THIS ISSUE The Discipline of Marketing Execution: The XOsoft Story (Part 1) Search Engine: Optimize? Advertise? Both? Pay-Per-Click Advertising Explained Search Engine Marketing: Why Broad is Flawed Copyright © 2004 MarketCapture. SPREAD THE WORD: Forward to a Colleague

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