MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 29   October 2004
 
Search Engine: Optimize? Advertise? Both?
Patricia Hursh, ISEDB.com

Search engine optimization and advertising are often confused. When should you use one versus the other? As always, it depends… In this article, you'll find guidelines and business scenarios to help you plan a successful approach that is aligned with your business goals and market situation.

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IN THIS ISSUE
The Discipline of Marketing Execution:
The XOsoft Story (Part 1)

Search Engine: Optimize? Advertise? Both?
Pay-Per-Click Advertising Explained
Search Engine Marketing: Why Broad is Flawed
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