MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 28   September 2004
 
Cold Calling Executives is Easy... Sometimes
Jill Konrath's Selling to Big Companies Blog

As a matter of fact, it’s so easy that even a college student can get an executive to respond. Well, it depends…Jill shares two stories and some lessons we can learn.

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IN THIS ISSUE
Warm Up Your Cold Calling
Cold Calling: Advice from a CIO
Cold Calling Executives is Easy... Sometimes
Building an Inside Sales Organization
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