MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 28   September 2004
 
Cold Calling: Advice from a CIO
From CIO Blog: The random musings of a CIO

Hear it from the horse’s mouth. Here are seven tips from a CIO on how to make a successful cold call to the most coveted chief officer. If you read it carefully, you’ll find yet another tip, maybe the most important one.

Can you find the eighth tip? >>


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IN THIS ISSUE
Warm Up Your Cold Calling
Cold Calling: Advice from a CIO
Cold Calling Executives is Easy... Sometimes
Building an Inside Sales Organization
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