MarketCapture Newsletter Covering strategic and tactical marketing issues faced by software and other high-tech executives issue 24   April 2004   Top Six Sales Guide Mistakes Gwyn Finnell, AIPPM Product Marketing Forum Marketing is often responsible for putting together the sales guide, which is used as a tool to both help sales and indoctrinate salespeople into the company’s sales messages, processes, and tactics. Here are some mistakes to avoid >> Back to Newsletter Cover IN THIS ISSUE The Marketing and Sales Problem: Can it Be Fixed? (Part 2) Sales and Marketing Alignment: How To Make It Happen Top Six Sales Guide Mistakes Five Critical Prospecting Tips Copyright © 2004 MarketCapture. SPREAD THE WORD: Forward to a Colleague

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