MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 24   April 2004
 
Sales and Marketing Alignment: How To Make It Happen
Scott Santucci, BluePrint Marketing (from SoftwareCEO)

Many readers found Scott’s article from last issue rather fascinating. If the previous article focused on the problem of aligning marketing and sales, this one offers some ideas for fixing the problem.

Read the complete article >>


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IN THIS ISSUE
The Marketing and Sales Problem: Can it Be Fixed? (Part 2)
Sales and Marketing Alignment: How To Make It Happen
Top Six Sales Guide Mistakes
Five Critical Prospecting Tips
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