MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 15   June 2003  
 
How To Improve the Quality and Cost of B2B Leads
Jeff Kostermans, MarketingProfs.com

Jeff Kostermans is a B2B direct marketing veteran and CEO of LeadGenesys, a hosted lead management solution provider. Jeff offers some very practical tips for effective lead management. As you can guess, many of the suggestions are addressed by the LeadGenesys platform. Nevertheless Ė

Isnít that what we all want? >>


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IN THIS ISSUE
Marketing and Sales Alignment: How Siebel Does It
Upgrading Permission, the IBM Way
How To Improve the Quality and Cost of B2B Leads
B2B Marketing Survey Results
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