MarketCapture Newsletter Covering strategic and tactical marketing issues faced by software and other high-tech executives issue 15   June 2003     How To Improve the Quality and Cost of B2B Leads Jeff Kostermans, MarketingProfs.com Jeff Kostermans is a B2B direct marketing veteran and CEO of LeadGenesys, a hosted lead management solution provider. Jeff offers some very practical tips for effective lead management. As you can guess, many of the suggestions are addressed by the LeadGenesys platform. Nevertheless – Isn’t that what we all want? >> [PRINTER FRIENDLY VERSION] Back to Newsletter Cover IN THIS ISSUE Marketing and Sales Alignment: How Siebel Does It Upgrading Permission, the IBM Way How To Improve the Quality and Cost of B2B Leads B2B Marketing Survey Results Copyright © 2003 MarketCapture. SPREAD THE WORD: Forward to a Colleague

Powered by iMakeNews.com™