MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 14   May 2003  
 
Analyze This: Enhancing Email Response
Kim MacPherson, MarketingProfs.com

40% of marketers do not measure e-mail marketing results. With e-mail being one of the most measurable marketing vehicles, one could only wonder why. If you don’t test and measure e-mail results, you’re giving up on a great opportunity to get more for your marketing dollars.

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IN THIS ISSUE
Measuring Marketing ROI – How Low Can You Go?
Innovative Testing
Analyze This: Enhancing Email Response
Test Versus Control
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