MarketCapture Newsletter Covering strategic and tactical marketing issues faced by software and other high-tech executives issue 14   May 2003     Test Versus Control Mark Sakalosky, ClickZ Here is a good example of how testing should be done. Read on >> [PRINTER FRIENDLY VERSION] Back to Newsletter Cover IN THIS ISSUE Measuring Marketing ROI – How Low Can You Go? Innovative Testing Analyze This: Enhancing Email Response Test Versus Control Copyright © 2003 MarketCapture. SPREAD THE WORD: Forward to a Colleague

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