MarketCapture Newsletter Covering strategic and tactical marketing issues faced by software and other high-tech executives issue 14   May 2003     Innovative Testing Bryan Eisenberg, ClickZ Anything we say here we’ll just take away from this article. Just read it. Beware of what you test for>> [PRINTER FRIENDLY VERSION] Back to Newsletter Cover IN THIS ISSUE Measuring Marketing ROI – How Low Can You Go? Innovative Testing Analyze This: Enhancing Email Response Test Versus Control Copyright © 2003 MarketCapture. SPREAD THE WORD: Forward to a Colleague

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