MarketCapture Newsletter Covering strategic and tactical marketing issues faced by software and other high-tech executives issue 13   April 2003     How to Move Up the Sales Lead Value Ladder Dave Stein, The Stein Advantage by Courtesy of SoftwareCEO.com Happy to find an unexpected RFP in your mailbox? Some leads are temptations disguised as opportunities, says Dave Stein. While you may get lucky from time to time, you have to be willing to put the work to get the inside track. Read the complete article>> [PRINTER FRIENDLY VERSION] Back to Newsletter Cover IN THIS ISSUE Find the Royal Pain Marketing to VITO How to Move Up the Sales Lead Value Ladder Who Owns the Space Between Sales and Marketing? Copyright © 2003 MarketCapture. SPREAD THE WORD: Forward to a Colleague

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