MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 13   April 2003  
 
Who Owns the Space Between Sales and Marketing?
Chris Selland, Reservoir Partners

What happens (and what doesn't) on the long, strange trip that most leads take? According to Chris Selland, the most problematic aspect of lead management is the transition from marketing to sales. This is where the process is most prone to break down.

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[PRINTER FRIENDLY VERSION]
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IN THIS ISSUE
Find the Royal Pain
Marketing to VITO
How to Move Up the Sales Lead Value Ladder
Who Owns the Space Between Sales and Marketing?
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