MarketCapture Newsletter
Covering strategic and tactical marketing issues faced by software and other high-tech executives
issue 12   March 2003  
 
Partnering with Your Customer
Raj Atluru, The Sterling Report

Many companies refer to their customers as “business partners”, but how can you really leverage your customers to zero in on their needs and ensure that your solutions deliver real business value? (which by the way, was the number one New Year’s resolution in our readers’ poll).

Read what it takes>>


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IN THIS ISSUE
Understanding the Partnership Lifecycle
Eight Principles For Managing Strategic Alliances
Brand Alliances Put to Test
Partnering with Your Customer
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