MarketCapture Newsletter Covering strategic and tactical marketing issues faced by software and other high-tech executives issue 12   March 2003     Eight Principles For Managing Strategic Alliances Mark Herrmann & Matthew Estes, InformationWeek Two industry veterans offer some tried-and-true principles for managing strategic relationships and share some real-life examples that we can all learn from. Read the full story>> [PRINTER FRIENDLY VERSION] Back to Newsletter Cover IN THIS ISSUE Understanding the Partnership Lifecycle Eight Principles For Managing Strategic Alliances Brand Alliances Put to Test Partnering with Your Customer Copyright © 2003 MarketCapture. SPREAD THE WORD: Forward to a Colleague

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