MarketCapture Newsletter Covering strategic and tactical marketing issues faced by software and other high-tech executives issue 11   February 2003     Want Happy Customers? Coordinate Sales and Marketing From Harvard Business School Working Knowledge by Benson Shapiro Dysfunctional relationships between marketing and sales hurt the company’s strategy and its financial results, claims Harvard Business School professor Benson Shapiro. Read why and how to get on the road to better relationships >> [PRINTER FRIENDLY VERSION] Back to Newsletter Cover IN THIS ISSUE From Leads to Sales Want Happy Customers? Coordinate Sales and Marketing Overcoming Vendor Resistance New Year's Resolution Survey Results Copyright © 2003 MarketCapture. SPREAD THE WORD: Forward to a Colleague

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