Volume 8, Issue 6  
Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals
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How do you think your 2009 marketing budget will compare to your 2008 budget?
26+ percent larger
11 to 25 percent larger
6 to 10 percent larger
1 to 5 percent larger
The same
1 to 5 percent smaller
6 to 10 percent smaller
11 to 25 percent smaller
26+ percent smaller
I haven't a clue
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B2B lead generation: Use personas to improve your messages and offers
by M. H. (Mac) McIntosh

Bill and Helen are not real people, but they're examples of one of the most powerful tools you can use to generate B2B sales leads.
Persona-based lead generation involves constructing fictional prospects—based on real-life data and intelligence—and then using those characters as touchstones for developing lead-generation campaigns.

 [FULL STORY]
 
B2B telemarketing: Dialing for dollars or wasting your money?
by M. H. (Mac) McIntosh

Unfortunately, most of what B2B marketers call "telemarketing" simply doesn't work. Learn why and what you can do about it.

 [FULL STORY]
 
Meet Mac McIntosh
B2B marketing consultant and speaker

M. H. (Mac) McIntosh - The B2B Sales Lead Expert (tm)
Mac McIntosh specializes in helping his clients generate more qualified leads, turn them into sales, track and measure results, and prove a favorable return on investment.

 [FULL STORY]
 
Here's how to contact Mac

M. H. (Mac) McIntosh
mcintosh@sales-lead-experts.com  
+1-800-944-5553 or +1-401-294-7730
www.sales-lead-experts.com

Mac McIntosh Inc.
601 Pendar Rd.
North Kingstown, RI 02852-6620
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Published by Mac McIntosh
Copyright © 2008 M. H. McIntosh. All rights reserved.
 For permission to reprint please e-mail mcintosh@sales-lead-experts.com or call 1-401-294-7730 To subscribe, please send an e-mail to: subscribe@macmcintosh.imakenews.net 		TELL A FRIEND
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