Volume 5, Issue 2  
Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals
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PAST ISSUES
Volume 5, Issue 1
Volume 4, Issue 2
Volume 4, Issue 1
Volume 3, Issue 3

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TO CONTACT MAC
Telephone Numbers:
800-944-5553 or
401-294-7730

Fax Numbers:
800-944-5513 or
401-679-0176

Mailing Address:
Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA

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Visit Mac's Website
Put your money where it counts most for clicks and visitors
by M. H. "Mac" McIntosh

Is your website doing all it can and should be doing to be found when prospects are searching? And, once prospects find it, does your website help move them along in their consideration and buying process? Or does it scare them away?
[FULL STORY]
 

How good is the follow up on your sales leads?
by Barry Hanson

Even the very best lead generation campaign will be wasted if the sales force does not actively follow up the sales leads produced. It’s not unusual for only 50 percent or fewer of the leads produced to result in a conversation between prospect and sales rep. “I get paid to close, not to chase people who don’t buy.” “If they were interested, they’d return my call.” These are common and legitimate comments made by salespeople. Here’s how to transform those complaints into kudos.
[FULL STORY]
 

Seven reasons to use direct mail to generate leads
by Alan Sharpe

A top direct mail copywriter shares seven reasons for using direct mail to generate sales leads.
[FULL STORY]
 

READER SURVEY
Sales lead generation offers

3. Which of these categories of offers is the single most important one for your lead generation efforts?

Demos

Discount offers

Free assessments or consultations

Free or risk-free trials

Gifts (e.g., T-shirt, memory stick, pocketknife)

How-to guides

Information kits

Invitations to events

Samples

White papers

 [See Results]
MEET MAC MCINTOSH

M. H. "Mac" McIntosh is one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.

With his more than 20 years of sales and marketing experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.

Published by Mac McIntosh
Copyright © 2005 M. H. McIntosh. All rights reserved.
For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730
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