Volume 5, Issue 1  
Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals
SUBSCRIBE
Email Address:

Add Remove
Send As HTML
First Name:

Last Name:

Title:

Company:


TOPICS
Features
Worth Thinking About
Contact Mac McIntosh

PAST ISSUES
Volume 5, Issue 2
Volume 4, Issue 2
Volume 4, Issue 1
Volume 3, Issue 3

[MORE]
TO CONTACT MAC
Telephone Numbers:
800-944-5553 or
401-294-7730

Fax Numbers:
800-944-5513 or
401-679-0176

Mailing Address:
Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA

Email Mac

Visit Mac's Website
Marketing for leads - are you asking the right questions?
by M. H. "Mac" McIntosh

You can increase your marketing for leads results by asking the right questions.
[FULL STORY]
 

To test or not to test? First, ask yourself this question
by Karen C. Campbell

A business-to-business research expert explores when it makes sense to test your marketing messages first and how to do it.
[FULL STORY]
 

How to harvest qualified leads from marketing programs
by Chris Nelson

Are you getting the maximum revenue impact from each marketing dollar? Here are seven specific methods for developing more qualified leads.
[FULL STORY]
 

Five tips for growing your e-newsletter subscriber list
by Dianna Huff

The author of the e-book entitled, Five tips for growing your e-newsletter subscriber list, shares ideas for growing your e-newsletter subscriber list the right way.
[FULL STORY]
 

READER SURVEY
business-to-business sales lead generation

Which of these direct marketing activities is the MOST important one for your business-to-business sales lead generation efforts?

Direct mail

Direct response advertising - broadcast

Direct response advertising – print

E-mail

Online advertising (other than your own Web site)

Pay-per-click advertising

Search engine optimization

Telemarketing

Which of these direct marketing activities is the LEAST important one for your business-to-business sales lead generation efforts?

Direct mail

Direct response advertising - broadcast

Direct response advertising – print

E-mail

Online advertising (other than your own Web site)

Pay-per-click advertising

Search engine optimization

Telemarketing

 [See Results]
MEET MAC MCINTOSH

M. H. "Mac" McIntosh is one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.

With his more than 20 years of sales and marketing experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.

Published by Mac McIntosh
Copyright © 2005 M. H. McIntosh. All rights reserved.
For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730
TELL A FRIEND
Powered by IMN