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QUOTATIONS
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Thoughts about planning
"If you don't know where you are going, you will probably end up somewhere else."
Laurence J. Peter
"Plans are only good intentions unless they immediately degenerate into hard work."
Peter Drucker
"In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia."
Anonymous
"Marketing planning is really quite simple: Identify your destination (goals). Determine how best to get there (strategy). Get started (tactics). Measure your progress (reporting and analysis). Make course corrections as needed (continuous improvement)."
Mac McIntosh
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| TO CONTACT MAC |
Telephone Numbers:
800-944-5553 or
401-294-7730
Fax Numbers:
800-944-5513 or
401-679-0176
Mailing Address:
Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA
Email Mac
Visit Mac's Website |
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How to use PR in a marketing-for-leads program
by M. H. "Mac" McIntosh
When it comes to marketing for leads, the most relevant public relations activities are those that create qualified sales leads. Your PR goal should be to help potential customers realize what you can do for them—via editorial coverage of your company and its products and services in the publications they read.
[FULL STORY]
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Public relations measurement: What’s real now
by You Mon Tsang
Calculating return on investment from public relations is critical to commercial growth. Just look at the performance metrics commonly used to evaluate sales, customer service, finance, etc. Fortunately, technology has made this process much easier.
[FULL STORY]
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The devil’s in the logistics: How to conduct a winning press interview
by Kate Bertrand
By following a few simple rules, you can reap all the rewards associated with press interviews. These include timely, accurate coverage in the short term and enduring relationships with reporters and editors over the long haul. Learn how from an expert with 23 years’ experience as a trade-press reporter and editor.
[FULL STORY]
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Writing Effectively
by Jim Schakenbach
Want a considerable leg up on your competition? Getting it has to do with learning to write effectively. Sound simple? It isn’t, but is well worth the effort.
[FULL STORY]
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How do you define marketing?
by Steve Johnson
Having attended a zillion conferences and met sales, technology and marketing people of all kinds, Steve Johnson found they are all in agreement about only one thing: no one agrees what marketing is. Read his take on the subject.
[FULL STORY]
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Need a compelling speaker for your next meeting?
If you’re looking for an entertaining, high-content sales or marketing speaker, consider Mac McIntosh. Learn why dozens of leading corporations and associations have repeatedly hired Mac McIntosh to speak at their meetings and conferences.
[FULL STORY]
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| MEET MAC MCINTOSH |
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 M. H. "Mac" McIntosh is one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.
With his more than 20 years of sales and marketing experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.
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