| TO CONTACT MAC |
Telephone Numbers:
800-944-5553 or
401-294-7730
Fax Numbers:
800-944-5513 or
401-679-0176
Mailing Address:
Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA
Email Mac
Visit Mac's Website |
|
|  |
|
|
Do you know a qualified lead when you see one?
by M. H. “Mac” McIntosh
Teamwork and clear communication are at the heart of every successful business-to-business marketing-for-leads program. Marketing, sales and top management need to speak the same language, and that starts with jointly defining what they mean by a “qualified lead.” And techniques such as lead scoring can help all members of the team recognize and properly handle qualified leads when they see them.
[FULL STORY]
|
What do your CEO and CFO think of marketing?
by M. H. “Mac” McIntosh
Do your CEO and CFO appreciate how much your marketing team does for the company? Learn the answer from the results of our survey on what CEOs and CFOs think about marketing.
[FULL STORY]
|
Incubation and how it applies to marketing
by Jim Schakenbach
Many companies don’t consider incubation time and how it affects the burn rate of their often limited marketing resources as they roll out new offerings. Instead, they wait expectantly for the phone to ring or the website to light up with inquiries and orders. When that doesn’t happen immediately, frustration, even anger, sets in. Blame for lack of leads and sales gets assigned reflexively, without thought or analysis. Bad marketing decisions follow and further efforts suffer. Here’s how to avoid that happening to you.
[FULL STORY]
|
Tech marketing summit takes on industry’s toughest challenges
by Liz Taylor
Reflecting the lightning speed of their industry, participants in the recent New England Technology Marketing Summit packed a week’s worth of marketing ideas and debate into a whirlwind nine-hour program.
[FULL STORY]
|
How to harvest more qualified leads from your marketing programs
by Chris Nelson
Are you getting the maximum revenue impact from each dollar you spend marketing for leads? If not, here are seven specific methods for developing more qualified leads.
[FULL STORY]
|
Does your company's website impede sales?
by Dianna Huff
Poor navigation, multimedia glitches and copy not optimized for search engines can all work against your marketing and sales efforts. Read about how you can give your customers and prospects a seamless experience.
[FULL STORY]
|
Put the sales lead expert to work
If sales leads play an important role in your company's success, and your company sells products or services to businesses, consider putting Mac McIntosh to work for your company.
[FULL STORY]
|
Quotes worth pondering
"If it doesn't sell, it isn't creative."
David Ogilvy
“Advertising says to people, ‘Here's what we've got. Here's what it will do for you. Here's how to get it.’”
Leo Burnett
“Your object in all advertising is to buy new customers at a price which pays a profit.”
Claude Hopkins
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.”
Rosser Reeves
Source: The University of Texas at Austin, Department of Advertising http://advertising.utexas.edu/research/quotes/
|
|
| MEET MAC MCINTOSH |
|
 M. H. "Mac" McIntosh is one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.
With his more than 20 years of sales and marketing experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.
|
|
