| TO CONTACT MAC |
Telephone Numbers:
800-944-5553 or
401-294-7730
Fax Numbers:
800-944-5513 or
401-679-0176
Mailing Address:
Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA
Email Mac
Visit Mac's Website |
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Are your lead-generation investments being wasted?
by M.H."Mac" McIntosh
Billions of business-to-business marketing dollars are spent each year on generating sales leads. Billions more are spent to fulfill and follow up on marketing responses, and to determine which are qualified and ready for sales attention. Unfortunately, much of this investment is wasted. Why? Because many demand-generation programs and lead-qualification efforts are not in harmony with the needs of sales.
[FULL STORY]
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Five steps for improving customer retention and increasing revenues
by Chris Nelson
Are you defending and extending your recurring revenues from customers? Here are five steps to hang on to customers, increase their satisfaction and keep them buying your products and services.
[FULL STORY]
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Leads, sales, and customer retention:
Profitable strategies for business-to-business
and government marketers
October 14, 2003 - Washington DC area
This information-packed, half-day seminar brings together three experts in business-to-business and business-to-government marketing to share some of their proven strategies, tactics, techniques and tips for generating leads, closing sales and retaining customers.
[FULL STORY]
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The key to successful direct mail—know your audience
by Jon Garner
When you plan a direct mail campaign, your audience should dictate your strategy, not the other way around. This article tells you why, and discusses the five critical elements of a successful direct marketing campaign.
[FULL STORY]
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Honing your pitch
by Jim Schakenbach
If you’re getting ready to launch a new product or service, or even a new company, chances are you’ve spent a lot of time, effort and, probably, money to prepare for the rollout. But how much time have you spent developing and practicing what to say? If you’re like most business people, the answer is “probably not a lot,” and that can come back to bite you.
[FULL STORY]
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Five reasons enewsletters get trashed
by Dianna Huff
Information about enewsletter best practices abounds—from creating content to analyzing click-through rates. Yet, not much information exists about what makes a newsletter "baaaad." B-to-B copywriter Dianna Huff collected about a dozen enewsletters for six months and reports from the trenches on why some enewsletters get trashed.
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Need a compelling speaker for your next meeting?
If you’re looking for an entertaining, high-content sales or marketing speaker, consider Mac McIntosh. Learn why dozens of leading corporations and associations have repeatedly hired Mac McIntosh to speak at their meetings and conferences.
[FULL STORY]
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| MEET MAC MCINTOSH |
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 M. H. "Mac" McIntosh is one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.
With his more than 20 years of sales and marketing experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.
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