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Building the business case for marketing
is job one for business marketers
Proving marketing’s investment value, then marketing the function itself, top the list of challenges ahead.
by Ralph A. Oliva
Today’s market environment demands the best from business marketers. A recent ISBM survey indicates key focus points: Take responsibility for marketing ROI, and connect with the right folks in your firm to “market marketing.” And, take your CFO to lunch—but before you go, be ready to talk in language that he or she will unders$tand.
[FULL STORY]
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Home page copy makeover triples conversion
from visitor to customer
by Debbie Weil
What makes a home page convert your visitors into customers? Is it the copy, the design and layout, the navigation, the perceived value of your product or service? This article tells all.
[FULL STORY]
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Optimize your Website for search engines
Understanding how search engines work can increase the chances of attracting visitors to your Website. Here are some tips to help you optimize your Website for the major search engines.
[FULL STORY]
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Controlling cost-of-sales is hot. Increasing market coverage and results is very cool!
by Michael A. Brown
You can make things happen with a combination of the telephone, teamwork and technology. Here’s how.
[FULL STORY]
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Making the most of your trade show leads
by Marlys K. Arnold
Timely and effective follow-up is the key to converting trade show leads into sales. Here’s how to do it right.
[FULL STORY]
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Eight tips for selecting the right sales lead management company
by M.H. "Mac" McIntosh
Looking to outsource your company’s sales lead management programs? Here are some tips on choosing the right company.
[FULL STORY]
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Put the Sales Lead Expert to work!
If sales leads play a role in your company's success, and your company sells products or services to businesses, consider putting me to work for your company.
[FULL STORY]
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| MEET MAC MCINTOSH |
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 M. H. "Mac" McIntosh has been described by many as one of America's leading business-to-business sales and marketing consultants and speakers, and is considered to be an expert on the subject of sales leads.
With more than 20 years of advertising, marketing and sales experience, Mac specializes in helping companies get more qualified sales leads, turn them into sales, track and measure results and prove a favorable return on investment.
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