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ARCHIVE
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Volume 2, Issue 4
May 5, 2002
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Volume 2, Issue 3
April 2, 2002
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Volume 2, Issue 2
February 6, 2002
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Volume 2, Issue 1
January 3, 2002
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Volume 1, Issue 2
December 4, 2001
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Volume 1, Issue 1
October 16, 2001
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Marketing with email? Watch out for spam filters!
by Ivan Levison
If you’re sending email blasts to large numbers of people, and they have their junk filters turned on, your messages may be getting deleted automatically. What can you do about this growing problem? Here are specific suggestions you should know about!
[FULL STORY]
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Forget features and benefits! Want people to read every word of your copy? Answer the real question.
by Kristin Zhivago
If you’re still writing about features and benefits, you’re wasting your time—and frustrating the very people who want to buy from you. There is one question, however, that every buyer wants answered. For the same amount of effort, your copy can increase your sales, if you answer that question.
[FULL STORY]
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Effective lead generation often depends on thorough research and a concentrated effort
by Ed Herzog
If your business-to-business sales-lead process has yielded poor results, your list of prospects is probably too broad. This article will teach you how to use a factual analysis to hone in on those prospects that are most likely to buy.
[FULL STORY]
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Do you need a Sales Lead Audit™?
Want to reduce your sales and marketing costs and boost your sales? Start by asking yourself these questions.
[FULL STORY]
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The five paths to increased earnings
by Hal Slater
There are only five ways to increase a business’s financial performance. They are...
[FULL STORY]
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What is the cost of a business-to-business sales call?
A recent research study took a close look at business-to-business sales costs and activities.
[FULL STORY]
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What is the future of person-to-person selling?
Will the Internet and other indirect sales methods replace person-to-person selling by 2004? See what some experts have to say about it.
[FULL STORY]
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How to get more information from Web site visitors
by M. H. "Mac" McIntosh
There are two approaches worth considering if you want more than a minimum of information from your website visitors.
[FULL STORY]
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What percentage of your budget should be spent on database marketing?
by M. H. "Mac" McIntosh
Most business-to-business marketers appear to spend 90 to 95 percent of their budgets on image, awareness, and lead generation and only 5 to 10 percent on database marketing. I think this budgeting approach is dead wrong.
[FULL STORY]
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Keys to winning the complex sale
An expert shares some of the keys to winning complex sales.
[FULL STORY]
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Need a great speaker for your next meeting?
If you’re looking for an entertaining, high-content sales or marketing speaker, consider Mac McIntosh. Learn why dozens of leading corporations and associations have repeatedly hired Mac McIntosh to speak at their meetings and conferences.
[FULL STORY]
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How to write good
by Frank L. Visco
Some rules for writers, by a writer. Just for fun.
[FULL STORY]
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| MEET
MAC MCINTOSH |
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 Mac
McIntosh has been described by many as one
of America's leading business-to-business
sales and marketing consultants and speakers,
and is considered to be an expert on the subject
of sales leads.
With
more than 20 years of advertising, marketing
and sales experience, Mac specializes in helping
companies get more high-quality sales leads,
turn them into sales, track and measure results,
and prove a favorable return on investment.
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