Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals



		Volume 2, Issue 2

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CONTENTS

Accountability: The key to respect, raises, more staff and bigger budgets

Technology company implements fresh ideas to boost sales without losing the battle on costs

Three mistakes business-to-business writers make . . . and how you can avoid them

How much new business do you need?

Want to boost sales without spending more?

How long should you keep companies and contacts in your marketing database?

Put the Sales Lead Expert(tm) to work!

Need a great speaker for your next conference or meeting?

Here's how to contact Mac McIntosh...

Clean up your sales and marketing database

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Volume 2, Issue 3
April 2, 2002

Volume 2, Issue 1
January 3, 2002

Volume 1, Issue 2
December 4, 2001

Volume 1, Issue 1
October 16, 2001

Accountability: The key to respect, raises, more staff and bigger budgets
by M. H. McIntosh

Being accountable means proving to management that there is a favorable return on marketing communications investments.

There is a proven way to earn bigger budgets, additional staff, job security and perhaps more money in your pocket. It’s called being "accountable" and it means proving to management that there is a favorable return on marketing communications investments. Here's how to do it.
[FULL STORY]

Technology company implements fresh ideas to boost sales without losing the battle on costs
Case Study: Automationdirect.com
by Jack Harlem

Customers can order from Automationdirect.com or the company's 1,000 page printed catalog

Learn the secrets of how this business-to-business dot-com broadened its marketing, converted more leads, boosted existing sales and jumpstarted the sales of new products – all without breaking the bank.
[FULL STORY]

Three mistakes business-to-business writers make . . . and how you can avoid them
by Dianna Huff

Even skilled writers and experienced marketing and sales professionals make mistakes.

Expert shares three tips to help you get better results from your marketing and ad writing.
[FULL STORY]

How much new business do you need?
by M. H. McIntosh

Are you finding enough business to meet your company's goals?

Let’s say your company did $10 million in sales this year and wants to increase sales next year by 10 percent. You’ll need to find another $1 million in sales, right? Wrong! You'll actually need more. Here's why.
[FULL STORY]

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