Mac McIntosh's Sales Lead Report (tm) for business-to-business sales & marketing professionals

Volume 1, Issue 2  
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Trade show visitors won't wait long for assistance.
Trade show visitors won't wait long for assistance.
Trade show visitors won’t wait long, so keep booth fully staffed

How long will your prospects wait for sales assistance at a trade show?

According to an Incomm Research study, the answers are:

  • 58% will wait one minute for sales assistance
  • 28% will wait three minutes
  • 14% will wait five minutes

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