Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals: Regarding CRM: Do as I say, not as I do


Volume 1, Issue 1

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Company brand should be used in multiple ways

Regarding CRM: Do as I say, not as I do

E-mail marketing to account for larger portion of budgets

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Regarding CRM: Do as I say, not as I do

According to a February “InfoWorld” magazine survey, 78 percent of respondents said they believe a customer-relationship-management system is critical to success.

However, only 35 percent of respondents have implemented such a system.

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