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QUOTATIONS
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Thoughts about planning
"If you don't know where you are going, you will probably end up somewhere else."
Laurence J. Peter
"Plans are only good intentions unless they immediately degenerate into hard work."
Peter Drucker
"In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia."
Anonymous
"Marketing planning is really quite simple: Identify your destination (goals). Determine how best to get there (strategy). Get started (tactics). Measure your progress (reporting and analysis). Make course corrections as needed (continuous improvement)."
Mac McIntosh
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| TO CONTACT MAC |
Telephone Numbers:
800-944-5553 or
401-294-7730
Fax Numbers:
800-944-5513 or
401-679-0176
Mailing Address:
Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA
Email Mac
Visit Mac's Website |
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Features
Public relations measurement: What’s real now
by You Mon Tsang
Calculating return on investment from public relations is critical to commercial growth. Just look at the performance metrics commonly used to evaluate sales, customer service, finance, etc. Fortunately, technology has made this process much easier.
[FULL STORY]
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Writing Effectively
by Jim Schakenbach
Want a considerable leg up on your competition? Getting it has to do with learning to write effectively. Sound simple? It isn’t, but is well worth the effort.
[FULL STORY]
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How do you define marketing?
by Steve Johnson
Having attended a zillion conferences and met sales, technology and marketing people of all kinds, Steve Johnson found they are all in agreement about only one thing: no one agrees what marketing is. Read his take on the subject.
[FULL STORY]
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