Mac McIntosh's newsletter for business-to-business sales & marketing professionals: News Briefs


Volume 4, Issue 1

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CONTENTS

Do you know a qualified lead when you see one?

What do your CEO and CFO think of marketing?

Incubation and how it applies to marketing

Tech marketing summit takes on industry’s toughest challenges

How to harvest more qualified leads from your marketing programs

Does your company's website impede sales?

Put the sales lead expert to work

Quotes worth pondering

Need a compelling speaker for your next meeting?

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READER SURVEY

Testing marketing communications

Do you test marketing communications tactics before rolling them out?

	We always test
	We usually test
	We occasionally test
	We seldom test
	We never test

When you don't test, which best describes the reason?

	No need for testing
	No budget for testing
	No time for testing
	No systems for tracking test results

When you do test, what is the most important thing to test?

	The audience
	The offer
	The copy
	The media

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PAST ISSUES

Volume 3, Issue 3

Volume 3, Issue 2

Volume 3, Issue 1

Volume 2, Issue 7

[MORE]

News Briefs

Tech marketing summit takes on industry’s toughest challenges
by Liz Taylor

Reflecting the lightning speed of their industry, participants in the recent New England Technology Marketing Summit packed a week’s worth of marketing ideas and debate into a whirlwind nine-hour program.
[FULL STORY]

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