Volume 4, Issue 1  
Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals
HOME
TOPICS
Worth Thinking About
CONTENTS
Do you know a qualified lead when you see one?
What do your CEO and CFO think of marketing?
Incubation and how it applies to marketing
Tech marketing summit takes on industry’s toughest challenges
How to harvest more qualified leads from your marketing programs
Does your company's website impede sales?
Put the sales lead expert to work
Quotes worth pondering
Need a compelling speaker for your next meeting?

SUBSCRIBE
Email Address:

Add Remove
Send As HTML
First Name:

Last Name:

Title:

Zip or Postal Code:

Country:



TO CONTACT MAC
Telephone Numbers:
800-944-5553 or
401-294-7730

Fax Numbers:
800-944-5513 or
401-679-0176

Mailing Address:
Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA

Email Mac

Visit Mac's Website

READER SURVEY
Testing marketing communications

Do you test marketing communications tactics before rolling them out?

We always test

We usually test

We occasionally test

We seldom test

We never test

When you don't test, which best describes the reason?

No need for testing

No budget for testing

No time for testing

No systems for tracking test results

When you do test, what is the most important thing to test?

The audience

The offer

The copy

The media

 [See Results]
PAST ISSUES
Volume 3, Issue 3
Volume 3, Issue 2
Volume 3, Issue 1
Volume 2, Issue 7

[MORE]
Worth Thinking About
Put the sales lead expert to work
If sales leads play an important role in your company's success, and your company sells products or services to businesses, consider putting Mac McIntosh to work for your company.
[FULL STORY]
 
Quotes worth pondering

"If it doesn't sell, it isn't creative."
David Ogilvy

“Advertising says to people, ‘Here's what we've got. Here's what it will do for you. Here's how to get it.’”
Leo Burnett

“Your object in all advertising is to buy new customers at a price which pays a profit.”
Claude Hopkins

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.”
Rosser Reeves

Source: The University of Texas at Austin, Department of Advertising
http://advertising.utexas.edu/research/quotes/


 
Need a compelling speaker for your next meeting?
If you’re looking for an entertaining, high-content sales or marketing speaker, consider Mac McIntosh. Learn why dozens of leading corporations and associations have repeatedly hired Mac McIntosh to speak at their meetings and conferences.
[FULL STORY]
 
Published by Mac McIntosh
Copyright © 2004 M. H. McIntosh. All rights reserved.
For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730
TELL A FRIEND
Powered by IMN