Volume 4, Issue 1  
Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals
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Sales
CONTENTS
Do you know a qualified lead when you see one?
What do your CEO and CFO think of marketing?
Incubation and how it applies to marketing
Tech marketing summit takes on industry’s toughest challenges
How to harvest more qualified leads from your marketing programs
Does your company's website impede sales?
Put the sales lead expert to work
Quotes worth pondering
Need a compelling speaker for your next meeting?

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TO CONTACT MAC
Telephone Numbers:
800-944-5553 or
401-294-7730

Fax Numbers:
800-944-5513 or
401-679-0176

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Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA

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READER SURVEY
Testing marketing communications

Do you test marketing communications tactics before rolling them out?

We always test

We usually test

We occasionally test

We seldom test

We never test

When you don't test, which best describes the reason?

No need for testing

No budget for testing

No time for testing

No systems for tracking test results

When you do test, what is the most important thing to test?

The audience

The offer

The copy

The media

 [See Results]
PAST ISSUES
Volume 3, Issue 3
Volume 3, Issue 2
Volume 3, Issue 1
Volume 2, Issue 7

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Sales
Does your company's website impede sales?
by Dianna Huff

Poor navigation, multimedia glitches and copy not optimized for search engines can all work against your marketing and sales efforts. Read about how you can give your customers and prospects a seamless experience.
[FULL STORY]
 
Published by Mac McIntosh
Copyright © 2004 M. H. McIntosh. All rights reserved.
For permission to reprint please email editor@salesleadexperts.com or call 1-401-294-7730
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