Mac McIntosh's Sales Lead Report for business-to-business sales & marketing professionals: Features


Volume 3, Issue 4

HOME

TOPICS

CONTENTS

How to determine your marketing budget
and get it approved

What do sales and marketing professionals
expect will happen to their budgets in 2004?

Getting a higher return on investment from
your marketing communications

Need a compelling speaker for your next meeting?

Put the sales lead expert to work

SUBSCRIBE

TO CONTACT MAC

Telephone Numbers:
800-944-5553 or
401-294-7730

Fax Numbers:
800-944-5513 or
401-679-0176

Mailing Address:
Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA

Email Mac

Visit Mac's Website

PAST ISSUES

Volume 3, Issue 3

Volume 3, Issue 2

Volume 3 Issue 1

Volume 2, Issue 7

Volume 2, Issue 6

Volume 2, Issue 5

Volume 2, Issue 4

Volume 2, Issue 3

Volume 2, Issue 2

Volume 2, Issue 1

[MORE]

Features

How to determine your marketing budget
and get it approved
by M. H. "Mac" McIntosh

Use these techniques and you'll be smiling when your marketing budget is approved.

Fall brings colorful leaves, children returning to school and marketing professionals sharpening their pencils to project their best view of the financial needs for the new year. There are a number of different approaches to creating marketing budgets, but only one that gets you onto the winning team.
[FULL STORY]

What do sales and marketing professionals
expect will happen to their budgets in 2004?
by M. H. "Mac" McIntosh

Learn what sales and marketing professionals expect to happen to their budgets in 2004

Will sales budgets increase? How about marketing budgets? Learn the results of a recent survey of Sales Lead Report reader’s expectations for sales and marketing budgets for 2004.
[FULL STORY]

Getting a higher return on investment from
your marketing communications
by Jim Schakenbach

You can no longer afford to throw money at advertising and marketing and hope that awareness and sales will follow. Here are an expert’s suggestions for what you need to do if you want a higher return on your marketing communications investments.
[FULL STORY]

TELL A FRIEND