| TO CONTACT MAC |
Telephone Numbers:
800-944-5553 or
401-294-7730
Fax Numbers:
800-944-5513 or
401-679-0176
Mailing Address:
Mac McIntosh, Inc.
601 Pendar Rd.
North Kingstown, RI 02852
USA
Email Mac
Visit Mac's Website |
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Features
Are your lead-generation investments being wasted?
by M.H."Mac" McIntosh
Billions of business-to-business marketing dollars are spent each year on generating sales leads. Billions more are spent to fulfill and follow up on marketing responses, and to determine which are qualified and ready for sales attention. Unfortunately, much of this investment is wasted. Why? Because many demand-generation programs and lead-qualification efforts are not in harmony with the needs of sales.
[FULL STORY]
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Five steps for improving customer retention and increasing revenues
by Chris Nelson
Are you defending and extending your recurring revenues from customers? Here are five steps to hang on to customers, increase their satisfaction and keep them buying your products and services.
[FULL STORY]
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Five reasons enewsletters get trashed
by Dianna Huff
Information about enewsletter best practices abounds—from creating content to analyzing click-through rates. Yet, not much information exists about what makes a newsletter "baaaad." B-to-B copywriter Dianna Huff collected about a dozen enewsletters for six months and reports from the trenches on why some enewsletters get trashed.
[FULL STORY]
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